We are all convinced of the importance of growing a social media presence if you want to get your voice heard. The question is, how do we do this? There are many sites offering tips to grow an organic audience, and these tips are great, but you probably want to start growing your followers immediately.
While you want to learn all you can about how to continue to grow and keep followers, there are some quick things you can do to get the ball rolling. Let’s look at three tips to get your presence known right away.
Be Active on Social Media Sites
Image via Flickr by bloeise
While a big part of this is making sure you are posting regularly and posting relevant information, you also want to investigate groups and lists of people to follow, as well as check out top influencers on these sites to see who they follow.
- Groups on sites such as Facebook and LinkedIn give you access to people in your niche.
- Twitter members often create lists of people to follow in specific niches, which will give you a good idea of who to interact with.
- Influencers give you access to others following them as well as who they follow.
Participate actively in groups, and comment regularly on relevant posts. This puts your name out there to others following these groups and influencers, and providing relevant information and giving good advice will set you up as an authority in your market.
Don’t just promote yourself, but add something of value to the conversation.
Share Information in Interesting Ways
While it’s always good to be more personal with your followers, research shows that people are more interested in sharing and interacting with informative posts more than personal posts. This doesn’t mean you should be a robot spitting out data. It does mean you should share something that will inform and enlighten your followers.
Share an opinion on a topic in your niche, share relevant news and trends, and share useful data packaged in easy-to-read formats. Make sure you’re influencing the conversation, and that you’re doing it in a way that will keep positive attention coming your way.
Make Your Social Media Presence Known
If you want your readers to interact with and share your information on social sites, make sure they know you’re active on those sites. Some easy ways to do this include:
- Link to your social media accounts on your About page.
- Include easy-share buttons in your blog posts.
- Include links to other accounts on the sites you are active in.
- Keep your social media usernames consistent across multiple accounts.
Make it as easy as possible for readers to find you and share your information. This will keep you relevant to your audience and make the audience more willing to refer you to others.
Remember, you want to share your own content mixed with relevant information from other sources. This will make you an active and useful member of the social media world.